Go Go Luxe x Lane Crawford
Filmed, edited, and produced a series of social content for renowned stylist Ramya Giangola, founder of Go Go Luxe, in partnership with Lane Crawford, Hong Kong’s premier luxury retailer. The collaboration highlighted her distinctive interpretation of timeless fashion, bringing her unique style vision to life through engaging visuals.
Ulta Beauty
Produced and project managed paid and organic content for Ulta Beauty’s biggest sales and holiday events, producing hundreds of assets optimized for e-commerce across Instagram, Facebook, TikTok, Pinterest, Reddit, Snapchat, and YouTube.
LPM Restaurant & Bar
Conceptualized content strategy and implemented a detailed content plan for the relaunch of a luxury brand, achieving growth of 150K+ Instagram followers. Captured the raw and fast-paced hospitality environment organically through behind-the-scenes footage, food tours, recipes, influencer events, and more. Produced, filmed, and edited content, as well as sourced a small but agile creative team to support and produce assets across the restaurant’s multiple locations in Dubai, Miami, Hong Kong, Abu Dhabi, and London.
DonniEye by Donnie Yen
Launched and managed global martial arts superstar Donnie Yen's fashion brand, DonniEye, on social media. Oversaw content strategy, coordinated influencer partnerships, organized photo and video shoots in Hong Kong, and produced diverse digital content, including photos, behind-the-scenes content, vlogs, and short-form videos across multiple digital platforms.
One Above
Creative director and content producer for One Above, a Dubai-based a social-conscious spirituality brand showcasing hand knotted, contemporary prayer rugs.
Pilates Circuit London
Creative Director and Content Creator for one of my clients, Pilates Circuit London. I launched their social media platform, developed a comprehensive content strategy, and conceptualized all social media content.
