I am an established multi-skilled producer with expertise in social-first video, content development, and production management. I specialize in crafting compelling, social-first video content in beauty, lifestyle, and entertainment. With over two decade in the industry, I've had the honor of working with tech giants Meta and Yahoo!, and esteemed brands like MTV, Showtime Arabia, MuchMusic, as well as beauty retailer, Ulta Beauty. My career has taken me to diverse cities worldwide, and I'm now based in Los Angeles.
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Passionate about storytelling, I excel in social-first video and social creative content strategy. My focus is on building robust social presences and optimizing content for e-commerce. I'm always eager to connect with fellow professionals who share a passion for innovative content creation. Let's create something memorable together.
Content Development
& Production
I excel in overseeing end-to-end production processes for global productions, leading teams, managing budgets, sourcing talent, and coordinating timelines for multiple projects and 360 campaigns.
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Proficient in all video formats, Adobe Creative Suite, and advanced storytelling techniques, I bring a comprehensive approach to content creation. I am highly organized, adept at establishing seamless workflows, managing content partners, and providing detailed schedules to ensure efficient and successful project execution.
Social Content Strategy
My expertise lies in developing comprehensive digital media content strategies that drive business success. This involves creating style guidelines, content standards, and enhancing a strong social presence. I'm proficient in producing various content formats, including videos, images, GIFs, infographics, and more. Additionally, I offer support in content planning and scheduling to ensure a well-organized and effective approach."
Content Creation + UGC
I have a deep passion for content creation and user-generated content (UGC), with a strong emphasis on creating content tailored for social media platforms. Throughout my career, I've been fortunate to collaborate with renowned international beauty and wellness brands through paid partnerships and affiliate programs. My skill set encompasses filming, scriptwriting, video editing, and on-air camera work. Additionally, I possess the ability to efficiently manage and source talent for various projects.
I've had the pleasure to work with
